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金占明 教授
来源: 时间:2017-07-14 编辑:

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金占明(Zhanming JIN)

清华大学经济管理学院教授


教授简介:

清华大学经济管理学院教授,清华大学博士后,企业管理系副主任。主要从事市场营销和战略管理的教学和研究工作。

金占明教授在实践中充分借鉴西方现代企业管理与战略管理的最新研究成果,并注意将其与中国企业的经营实践相结合,将战略模拟和案例引入教学,系统讲解战略分析、战略选择和战略实施这三大战略管理过程中的核心和灵魂。

Introduction:

Professor of school of economics and management of Tsinghua University, postdoctoral fellow of Tsinghua University, deputy director of enterprise management department.Major in marketing and strategic management teaching and research.

Professor Zhanming Jin fully draw lessons from the research achievements of the latest western modern enterprise management and  research results of strategic management, and pay attention to its combination with Chinese enterprise management practice.He introduced strategic simulation and case into teaching, and explained the core and soul in the process of the three strategic management system: strategic analysis, strategic choice and strategic implementation.