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万钧
来源: 时间:2017-07-14 编辑:
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万钧


《企业营销与品牌管理》

教授简介:

北京大学、清华大学、上海交大高端研修课程特聘讲师,多家机关机构及企业顾问专家,多所著名高校客座教授,多项成功市场运营与社会活动项目策划者。

研究方向:

领导学,营销与品牌,商业思维模式,总裁心智与商性,管理心理与团队情商等。

主要著作:

《中国人情》,《价值——反说·正说·戏说》,《第三性角度》,《快鱼不心苦》,《策划思维与创意方法》等,高校专业规划教材《商务策划学》(南大版/清华版),也是国内首部《工业企业营销与品牌管理对标指标体系》制订者。

Introduction:

Distinguished lecturer of high-end training courses of Peking University, Tsinghua University, Shanghai Jiaotong University. Consultants experts of a number of institutions and enterprises. Guest professor of a number of famous universities, Project planner of a number of successful market operations and social activities.

Research Interests:

Leadership, Marketing and Branding, Business Thinking Mode, President Mind and Business, Management Psychology and Team EQ, etc.

Achievements:

“Chinese People”, “Value - negation ·orthodox interpretation ·playful interpretation” “ Third Angle of Sex”, "Fast Fish Do not Mind", "Planning Thinking and Creative Methods", College professional planning materials "business planning "(Southern Edition / Tsinghua version), "The Standard System of Industrial Enterprise Marketing and Brand Management "